Personalizing Product Management Using Personas

Welcome to our next meetup on March 18, 2020, at Zenuity entitled “Personalizing Product Management Using Personas”.

The meetup will start with a talk on personas and their utility in product management and to some extent change management.

A guide and good practices to consider when creating personas will be explored in depth during the talk.

Following the talk, the participants will be invited to play a hands-on persona game during which they will create personas for a product and prioritize the features of that product departing from the needs of the user base.

More information on this page.

RSVP on Meetup.

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