Personalizing Product Management Using Personas
Welcome to our next meetup on March 18, 2020, at Zenuity entitled “Personalizing Product Management Using Personas”.
The meetup will start with a talk on personas and their utility in product management and to some extent change management.
A guide and good practices to consider when creating personas will be explored in depth during the talk.
Following the talk, the participants will be invited to play a hands-on persona game during which they will create personas for a product and prioritize the features of that product departing from the needs of the user base.
#AgileGothenburg #Agile #Personas #ChangeManagement #ProductManagement #ProductDevelopment #ProductMarketing #ProductBacklog #UX