Personalizing Product Management Using Personas

Welcome to our next meetup on March 18, 2020, at Zenuity entitled “Personalizing Product Management Using Personas”.

The meetup will start with a talk on personas and their utility in product management and to some extent change management.

A guide and good practices to consider when creating personas will be explored in depth during the talk.

Following the talk, the participants will be invited to play a hands-on persona game during which they will create personas for a product and prioritize the features of that product departing from the needs of the user base.

More information at https://www.agilegothenburg.org/events/meetups/personalizing-product-management-using-personas.

RSVP at https://www.meetup.com/agile-gothenburg/events/268907403.

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